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8 Best Free MP4 Video Converters for Windows

8 Best Free MP4 Video Converters for Windows

There are hundreds of video formats, and MP4 is one of the most common. It is supported by desktop PCs, mobile phones, and even televisions.

Most converters request money, or you get the free service, but videos come with a watermark. In this article, we explore the 8 best free MP4 video converters on Windows.

AVS Video Converter

Converting to MP4 in AVS Video Converter


✔️ Batch convert
✔️ Lots of profiles
✔️ Easy to use


❌ Not many advanced features

A simple video converter with options to convert to specific formats is AVS Video Converter. The software has MP4 conversion by default, so all you have to do is add videos and start converting. Once the videos are added, you can customize the Profile section.

If you want to take things in your hands, there is an advanced mode that comes with video and audio settings. To convert full HD videos, here are the steps:

  1. Click on Browse and add videos
  2. Click on Profile and choose MP4 – Video for slideshow – Full HD
  3. Click on Convert Now

You can select any other profile such as YouTube, Samsung, iPhone, and Android, but the above seemed to work fine for me.


Convert to MP4 in MediaCoder


✔️ Batch convert


❌ A bit confusing interface
❌ Converting 4K is hard

MediaCoder brings lots of options, so it’s challenging to understand it. Converting videos on the default settings is straightforward, but you must learn to use it to adjust advanced settings. Anyway, here are the steps to convert videos to the MP4 format:

  1. Add videos on the top.
  2. Click on Container in the bottom section (if not MP4, select MP4 from the list).
  3. Click on the Start button on the top.
  4. Once converted, click on the Open button on the top-right to open the output folder.

The above video shows how it’s done in case you don’t understand the above steps.

VLC Media Player

Convert Videos to MP4 in VLC Media Player


✔️ Batch convert
✔️ Video player too


❌ Converting 4K is hard

This one is an open-source video player, but it can convert a wide range of video formats to MP4. I have talked about VLC and its conversion process in multiple posts. Anyway, to convert videos in VLC:

  1. Open VLC
  2. Go to Media and then Convert / Save
  3. Add videos
  4. Add the subtitle file (optional)
  5. Click on the Convert / Save button
  6. Choose Video for MPEG4 1080p TV/device (if your video is in lower than 1080p resolution, choose 720p)
  7. Choose the destination folder
  8. Click on Start

VLC comes with advanced video and audio options, but one must know how codecs and resolutions work to get the best of this tool. If the video is in full HD resolution, the above settings should work fine.


Using HandBrake to Convert Videos to MP4


✔️ Batch convert
✔️ Easy to navigate
✔️ Easy 4K conversion


❌ Requires .NET Desktop Runtime

I personally like HandBrake, but its nature of requesting to download the .NET Desktop is tiresome. It is prettier than most programs mentioned, and it’s relatively easy to use. To convert videos to MP4, take the below steps:

  1. Open a video or folder to convert
  2. It auto-selects preset, but you can manually choose in the dropdown menu on the top.
  3. Under Format, you should see MP4; if not, click on MP4 from the list.
  4. In the name settings, you might see the original file extension. Change it to mp4. For example, .mov to .mp4.

You can play with dimensions, filters, video, audio, and subtitles before converting. Once everything is in place, click on the Start Encode button at the top. It will take some time, depending on the video size.

The program also supports 4K resolution, but you must have a good PC to convert 4K videos.

Related: 8 Best Video Converter Apps for Android


Prism Tutorial to Convert Videos to MP4


✔️ Easy to use
✔️ Batch convert


❌ Personal use only

Another one of the best video converters to MP4 is Prism. It has both free and premium plans, and thankfully it does not add a watermark to the exported video. The only problem is that you can’t use the video commercially.

Anyway, it has a wide range of formats, and it chooses the same video settings for the converted file. You can click on Output Options to manage encoding and video settings.

It also comes with a basic editor to add captions, adjust brightness and contrast, rotate, and flip video. You can add a custom watermark if you like. To convert videos to MP4:

  1. Click on Add Files on the top
  2. Change output to MP4
  3. Click on Convert

Related: Fix File Format and Missing File Issues on Smart TVs

CloudConvert (online)

Converting Videos to MP4 on CloudConvert


✔️ No installation required
✔️ Quick and easy


❌ Requires internet
❌ 10-minute free daily conversion limit without signing up

Online converters are taking over these days because of their easy-to-use nature. Of course, you need an internet connection to upload and download videos, but the conversion time is faster than the standard converters.

CloudConvert offers most of the basic options, including:

  • Resolution
  • Aspect ratio
  • Video codec
  • Audio codec
  • Audio bitrate
  • Subtitles
  • Trim

The program offers specific file formats, including MP4, AVI, and MOV, but you must sign up for free to convert over 10-minute videos daily. The uploaded videos are saved in the cloud for 24 hours.

Any Video Converter (AVC)

Using Any Video Converter to Convert Videos to MP4


✔️ Lots of profiles


❌ No Windows profiles
❌ 4K conversion is challenging

AVC is also a premium program, but it is enough to convert videos for many devices without a watermark. The power of AVC is Profiles. It offers profiles for:

  • iPhones
  • Android phones
  • TVs
  • Samsung phones
  • PlayStation
  • HTML5

The program is fairly easy to navigate and use. To convert a video to MP4, follow these steps:

  1. Click on Add Videos
  2. Choose a profile. I could not find any Windows profile, but Samsung TV worked fine
  3. Adjust Basic, Video, and Audio settings (not necessary)
  4. Click on Convert Now on the top

Convert Video To MP4 (online)

Online Video Converter to Convert Videos to MP4


✔️ No installation required
✔️ Easy to use


❌ Requires internet
❌ 3 videos per day limit
❌ No large videos

The free online converter to convert videos to MP4 is this one. The only problem is you must upload videos to convert.

The program is useless for videos over 100 MB because it does not support converting longer videos for free. Anyway, the online converter comes with:

  • Video resolution
  • Aspect ratio
  • File size
  • Frame rate
  • Video rotation
  • Video flip
  • Video codec

The best thing is that you don’t need to modify most settings because the converter is especially for MP4. Here is how to convert videos:

  1. Click on Choose File to upload the video
  2. Adjust settings (optional)
  3. Click on Start to convert

The video will be downloaded automatically after converting. There is also a limit of three videos a day.


The article covered the 8 best MP4 video converters for Windows. I also tested Format Factory, but Windows threw an error while installing.

Anyway, I hope the article helped you get the most out of those programs. Feel free to suggest any to the list by commenting below.