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SurveyMonkey vs. Google Forms

SurveyMonkey vs. Google Forms

SurveyMonkey is a popular survey-collecting app, and Google Forms is a form builder used for general purposes.

Which one is for you? Let’s deep dive into the SurveyMonkey vs. Google Forms comparison and help you decide.

What are both

SurveyMonkey and Google Form Features
SurveyMonkey and Google Form Features

SurveyMonkey is mainly used to conduct surveys. However, it can be used for other purposes in the right hands.

It supports showing all questions on a single page, one question per page, and conversation-type surveys.

With over $218 million in revenue, the app has found its place in the online world.

Google Forms is for contact forms, surveys, polls, and other basic options, but it lacks advanced features making it limited in some ways.

Both offer templates for specific forms and intuitive tools to analyze data.

Supported form fields

Survey Monkey has 25 question types for building surveys, but most premium ones are only available in the paid plans. Some premium question types include:

  • Payment method integrations
  • Star rating
  • Personal Information section
  • Comment box
  • Rating scale in a grid layout
  • File attachments
  • Multiple input fields for a single question
  • Slider
  • Rank options
  • Multiple dropdowns in a grid layout

Google Forms, on the contrary, brings the basic types from text to time to file attachments. Here is the full list:

  • Linear scale
  • Paragraph (long-text)
  • Short text questions (emails, URLs, and more)
  • File upload
  • Check box
  • Grid layout of multiple choices
  • Grid layout of checkboxes
  • Insert video link
  • Time
  • Multiple choice
  • Date
  • Dropdown menu
  • Insert image

Building forms

Question Bank in SurveyMonkey
Question Bank in SurveyMonkey

SurveyMonkey has a Question Bank feature that suggests questions as you type.

For example, if you type “what is your email,” it will suggest questions, and picking one will automatically adjust the form field. The process makes building surveys quicker.

Google Forms does not have a similar option, but it automatically selects the answer type based on the question.

Related: SurveyMonkey vs. Microsoft Forms

Form settings

Both allow us to configure form submission settings and impose restrictions. In SurveyMonkey, the following options are available:

  • Allow anonymous users to fill out forms
  • Set the start and end times for submitting the form
  • Enable/disable multiple response submission
  • Let people edit their answers
  • Enable instant results to show a summary of the submitted responses of other users
  • Limit the number of responses collected

Contrarily, the following form settings are available in Google Forms: 

  • Gather the email addresses of the respondents
  • Send the submitted form copy to users
  • Turn on and off responsibility collection
  • Customized error message on turning off the repose collection
  • Enable/disable multiple responses
  • Show the progress bar
  • Email notification on a response submission
  • A custom thank you message
  • Allow users to edit responses after submission
  • Enable quiz mode to set correct answers and assign marks to questions

Question validations

Validations in SurveyMonkey
Validations in SurveyMonkey

Google Forms is better when it comes to validating questions. SurveyMonkey allows you to validate “single text” questions to accept responses in number, text, date, or email format.

You can also set maximum and minimum character limit restrictions on “essay” questions. It doesn’t offer regular expression validation.

Google Forms lets you put restrictions on user answers in various ways.

For instance, “short answer” validation offers numbers, text, email, and specific patterns using regular expressions.

Question logic

Logic in Google Forms

Both are limited when it comes to logic in forms. SurveyMonkey’s free plan logic is not great.

You can finish surveys, disqualify the responder, or go to a section after responding to a question.

Google Forms supports going to another section (after finishing the current section) or submitting the form according to an answer.

SurveyMonkey vs. Google Forms: Responses

Question summary

SurveyMonkey’s summary page shows each response one by one. You can click on any to open a new page and examine the answers.

Google Forms’s summary section shows question data one by one. For example, you will find all responders’ emails in the email answer.

The app uses pie charts for multiple-choice questions to better understand answers.

Individual responses

On this screen, you will see individual responses.


Responses by Question Type in Google Forms
Responses by Question Type in Google Forms

SurveyMonkey provides detailed insights such as total responses, typical time spent, form completion rate, skipped questions, etc. It also shows data trends for specific questions, such as multiple choice.

Google Forms has a Question tab where you can see all the responses to each form question.

Export Response data

Google Forms allows you to export response data in the Google Sheets format, whereas the paid plans of SurveyMonkey export response data in XLS, SPSS, PNG, CSV, PPT, and PDF formats.

Form sharing

Form Sharing Options on SurveyMonkey
Form Sharing Options on SurveyMonkey

Both offer standard sharing options, including links, embedding, and email sending.

SurveyMonkey supports QR codes, whereas Google Forms offers Facebook and Twitter sharing options.


This round of SurveyMonkey vs. Google Forms covers templates. Templates help you to create forms without creating them from scratch.

This round is a tie. SurveyMonkey offers over 100 templates, but around 20 are free. Google Forms has 22 templates. All are free.

Related: Typeform vs. Google Forms

Third-party apps

SurveyMonkey enables you to integrate with many third-party apps. You can access these apps from the dashboard. It also supports integration with additional apps using Zapier.

Google Forms also supports Zapier to connect with many apps.

Extra features

Quiz mode

You can convert forms into quizzes on both platforms. In this method, you specify the answers to questions.

Those answers can be visible to users after submitting the quiz.


Both support collaboration with team members, but in SurveyMonkey, this feature is only available in the premium plan.

Pricing and plans

SurveyMonkey Pricing

Google Forms is included in the Google Docs editor suite, and, like other apps from Google, it is free. You get 15 GB of Google Drive storage to save your forms’ data.

SurveyMonkey offers limited features in its free plan. To unlock premium features, it provides 3 individual and 2 team plans.

Individual Plans

The first plan is called Standard Monthly, costing $35 per month. The package brings:

  • Unlimited forms
  • 1,000 monthly response limit
  • Form logo
  • Exporting data
  • Page skip logic

The Advantage Annual plan costs $34 per month (paid annually) and offers a 15,000 yearly response limit.

Besides standard plan features, it unlocks A/B testing, payment gateway, file upload, question randomization logic, and answer pipeline logic.

The last Premier Annual plan costs $99 monthly (billed annually) and provides the following:

  • 40,000 yearly response limit
  • Block randomization logic
  • Click map data
  • Unlimited filters
  • Advanced branching
  • White-label forms

Team Plans

The Team plans cost $25 and $75 per user monthly. The Team Advantage plan gives a 50,000 annual response quota and options to collaborate with users.

The Team Premier plan brings a 50,000 yearly response limit.

My recommendation

Google Forms is a basic form builder that can save you a lot of money if you just want to collect answers or emails. It’s a great place to start your form-building journey.

SurveyMonkey is something big and can benefit those who strongly depend on surveys to make money.

If building forms and sending surveys is just a small part of your work life, go with Google Forms.

SurveyMonkey vs. Google Forms: Links

Wrap up

This is the end of the SurveyMonkey vs. Google Forms comparison. I hope my words inspired you to find that perfect app. Share your views below so others can get inspiration.