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Typeform vs. Google Forms

Typeform vs. Google Forms

Typeform takes a different approach to forms. Its default style displays one question per page, giving you many customization options. Google Forms, in contrast, brings Google’s simplicity of just getting things done.

Many other factors come into play when we compare Typeform vs. Google Forms, and this is the battle to cover them all.

What are both?

Keyboard Shortcuts on Typeform
Keyboard Shortcuts on Typeform

Typeform and Google Forms are used to create questionnaires, surveys, and other forms to get users’ information and opinions.

Google Forms is free but has limited customization features. In contrast, Typeform offers many free and paid form options.

As mentioned, with Typeform, we can make forms in one question per page format. We can use creative templates and form elements like payment options to make forms for various purposes.

The most prominent feature of Typeform is that it lets us create conditional flows between questions through logic.

With the help of conditional logic, we can add various checks and conditions to the responses provided by users. If those conditions are met, we can add different rules.

Typeform is a favorite app with forms found on over 300K websites.

On the other hand, Google Forms is suitable for building questionnaires and quizzes. It lets us make forms with multiple questions on each page.

It offers fewer but creative templates to help us get started. We can also separate the form into sections to organize it.

Form options

Data Types on Google Forms

There are 25 form elements in Typeform. All of them are free except for the “payment” element. Typeform can create many form types with the help of the below components:

  • Email
  • Phone number
  • Website
  • Long text
  • Short text
  • Legal & consent
  • Question group
  • Net promoter score
  • Opinion scale
  • Statement
  • Matrix
  • Calendly
  • End screen
  • Number
  • File upload
  • Drop-down
  • Multiple choice
  • Ranking
  • Date
  • Rating
  • Payment
  • Picture choice
  • Yes/No
  • Redirect to URL
  • Welcome screen

Google Forms, on the other hand, has 13 form elements. But using regular expressions validation, we can extend their usage.

We can change the form field through regular expressions so that it will accept answers in a particular format, such as an email. Here is a list of the form options you have in Google Forms:

  • Short answer
  • Paragraph
  • Multiple choice
  • Check-boxes
  • Drop-down
  • File upload
  • Linear scale
  • Multiple choice grid
  • Checkbox grid
  • Date
  • Time
  • Image
  • Video

Typeform vs. Google Forms: Validations

Typeform Email Validation

Both Google Forms and Typeform support adding checks and validation rules. In Typeform, you can find the validation rules for each form element in the menu to the right of the questions.

For example, we can set the required and country code validation for the phone number field.

In the same way, we can set required multiple choices and randomize validation for multiple-choice questions.

Google Forms, on the other hand, only lets us set validation rules for checkboxes, short answers, and paragraphs.

For example, the email field can be checked for number, text, length, required, and regular expressions.

Form sharing features

Sharing Form on Typeform

Without sharing forms, the whole concept of forms is null. Typeform offers more sharing options than Google Forms.

We can share a form through a link, QR code, or embed it on our website. The app offers many customization options in terms of embedding forms.

We can set the form’s width, height, and transparency in the embedded HTML tag. Moreover, you find the following embed options:

  • Standard
  • Popup
  • Slider
  • Full-page
  • Popover
  • Side tab

The paid version of Typeform allows team collaboration. Depending on the selected plan, it supports adding users to work on forms.

In comparison, Google Forms supports sharing through emails, links, and embeds. In terms of customizing the embeds, you can only modify the width and height.

Google Forms benefits from collaborations because users with a Google account can work on forms.

Also consider reading: SurveyMonkey vs. Typeform


When it comes to using templates, Typeform is the best. Why? Because it has hundreds of templates split into marketing, human resources, customer success, products, etc., categories.

Google Forms also offers templates, but we only have 17 templates categorized into personal, work, and school categories, etc.


Typeform in Canva

Here is a fun fact. Typeform supports Google Forms as an integration, so you can use both if you like. Some other apps Typeform supports are Asana, Notion, and Slack.

The full list of integrations is available on the official page.

In contrast, Google Forms doesn’t support integrations with any service on its own. But thanks to Zapier, you can integrate it with many popular services such as Trello, Slack, and Asana.

Extra options

Branching in Typeform
Branching in Typeform

Both have some other features that make them more powerful. As discussed, Typeform lets us add branching and conditional flow between questions.

Through branching, we can customize the flow of questions. For example, displaying a question based on the answer to the previous question.

Google Forms, on the other hand, lets you collect email addresses from people who fill out forms.

Besides that, the app can turn forms into quizzes and assign point values, set answers, and automatically provide feedback after submission or on manual revision.

Related: Jotform vs. Google Forms

Plans and pricing

Typeform Pricing and Plans

Typeform is free to use. However, it has limited features in the free version. It provides three premium options that support many unique features.

In a monthly package, the basic plan costs $29 per month, and in an annual package, it costs $25 per month. This plan includes:

  • 100 user responses per month
  • Unlimited forms and questions
  • Branching and logical jumps
  • Payment integrations
  • 500+ integrations with Zapier

The Plus plan costs $59 per month in a monthly package, and in an annual package, it costs $50 per month.

In addition to the features of the Basic plan, the plus plan includes 1000 user answers, the ability for three users to work together, the removal of the Typeform branding, a custom subdomain, the ability to add a logo, integration with some advanced apps, and submission redirection.

The Business plan costs $99 per month in the monthly package and $83 per month in the yearly package.

This plan includes everything in the plus plan, along with 10,000 user responses per month, five users for collaboration, and live priority support.

Google Forms, as discussed, is free to use. However, you can subscribe to Google Workspace, which offers access to additional online storage and other Google apps.

Which one do you need?

Google Forms is best suited for making forms for educational and office purposes. It also helps us keep track of every user who responds by saving emails.

But if you need to create advanced forms for product selling, events, marketing, etc., you should choose Typeform.

It has many templates and form options, and if you want to create a conditional flow between questions, Typeform is the choice.

Typeform vs. Google Forms: Links


Both are great in their own ways. If you want to be entirely sure about what to use, you should try both. Anyway, here we end this Typeform vs. Google Forms battle.

I hope it helped. Please let me know of any questions below and stay in touch by subscribing to the newsletter.